Pace Pricing
Your product evolved.
Your pricing didn't.
We rebuild B2B SaaS pricing around what your customers actually value — tested with real buyers before you launch.
The Problem
You built your pricing years ago based on gut instinct and whatever made sense at the time.
It worked — until it didn't.
Do any of these sound familiar?
Every deal ends in a discount
Your reps are constantly making exceptions just to get deals across the line because the pricing doesn't align with perceived value.
Growth has stalled
You're adding logos, but churn is eating your new revenue. Your expansion motion is broken because there's no logical upgrade path.
Leaving money on the table
You've shipped dozens of valuable new features over the last two years, but you haven't touched your pricing to capture that new value.
Pricing page confusion
Prospects are getting on demo calls just to ask, "So, how does your pricing actually work?" instead of talking about their business problems.
Inconsistent legacy plans
You've got customers paying wildly different prices for basically the same thing. Grandfathering has gotten out of hand and billing is a nightmare.
You have no conviction
The product is strong, but nobody on your team knows exactly why you charge what you charge. You're guessing, and it's costing you millions.
Pricing.
Product.
Positioning.
When they're telling different stories,
those are the symptoms you get.
Why Pace Pricing?
Start with the customer, not the spreadsheet.
We use deep customer research to understand why your customers actually buy — the real progress they're trying to make and the outcomes they care about. Every pricing decision flows from that understanding.
Three lenses on the same thing: value.
Your product delivers value. Your pricing captures it. Your positioning communicates it. Every engagement touches all three. We realign how you build, how you charge, and how you talk about it.
Validated before you go live.
We don't hand you a model and wish you luck. We run purchase simulation interviews with your real customers to prove the new pricing works — so your team launches with evidence, not hope.
Built and exited. 400+ founders coached.
We've sat in your seat — multiple times. We built and exited a SaaS company. We ran a 35-person product design and development studio building products for dozens of companies. We've coached over 400 B2B SaaS founders. We're technical, we're direct, and we'll tell you what you need to hear.
The result isn't a spreadsheet.
It's pricing your whole team believes in.
Don't take our word for it
He really helped us change our mindset and look at it in a different way. Bill's was not a one-size-fits-all approach. Instead he made us ask the right questions based on our unique understanding of our customers and prospects. We are confident that the new pricing will make a substantial difference to our growth.
Tim Randall
CEO, Zigaflow
Working with Pace has unlocked monetization opportunities I believe can transform our business. The team is deeply knowledgeable and acts as an extension of our in-house growth team.
Kyle Racki
Co-Founder & CEO, Proposify
We grew about 40% last year — really due to the pricing change. We haven't seen a lot of churn. The migration tracker was something we could have never done on our own. Our support team really leaned on it.
Eric
CEO, Time Tracking SaaS
Bill's expertise saved us a huge amount of time in developing our SaaS pricing for our product launch. He enabled us to implement the right strategy from the start, giving us confidence that we have a solid pricing structure and plan during these critical early phases.
Keri Howlett-Hewitt
Radiola Land
Ready to build pricing your team has conviction in?
Book a call and let's talk about where you are and what your pricing could be.