Pace Pricing
Your product evolved.
Your pricing didn't.
We rebuild B2B SaaS pricing around what your customers actually value — validated with real buyers before you launch.
30-minute call · No pitch deck · Just an honest look at where your pricing stands.
Something broke. You can feel it.
You built your pricing years ago based on gut instinct and whatever competitors were charging.
It worked — until your product outgrew it.
Now you're seeing the cracks.
Every deal ends in a discount.
Your reps aren't bad at selling. Your pricing just isn't giving them anything to stand on. When the number on the page doesn't match the value in the demo, the only move is to cut.
Growth flatlined — and you're not sure why.
New logos are coming in. But churn is eating them. Expansion revenue barely exists because there's no logical reason for a customer to upgrade. You're running to stay in place.
You've shipped 30 features and captured zero new value.
Two years of product investment. Dozens of releases. Your product is dramatically better than it was. Your pricing is exactly the same. That delta is real money — leaving your company every month.
Prospects get on demo calls to ask how your pricing works.
That's a red flag. If your pricing page can't answer the basic question — "what do I pay and what do I get?" — you're burning sales cycles on confusion instead of closing.
Your billing team knows things your sales team doesn't.
Legacy plans. Grandfathered rates. Customers on pricing that hasn't existed for two years. You've got people paying wildly different amounts for the same product, and the only person who can explain it is someone in finance with a spreadsheet.
Nobody on your team can explain why you charge what you charge.
The product is strong. The market is clear. But when someone asks "why is it $X?" the room goes quiet. You're guessing. And when the founder is guessing about pricing, the whole team feels it.
Product.
Pricing.
Positioning.
They're supposed to be the same story. Yours aren't.
Every discount, every stalled deal, every confused demo call traces back to that gap.
How we close the gap.
We start where your revenue actually lives: your customers.
Most pricing projects start in a spreadsheet. Ours start in conversation. We use deep customer research — Jobs-to-be-Done interviews, purchase simulations, willingness-to-pay analysis — to understand why your customers actually buy. What progress they're trying to make. What outcomes they'll pay for. Every pricing decision flows from that understanding.
Your product, pricing, and positioning become the same argument.
Your product delivers value. Your pricing captures it. Your positioning communicates it. When these three things tell the same story, your sales team stops discounting, your marketing starts landing, and your customers understand exactly what they're buying and why it's worth it. We work across all three because you can't fix one without the others.
You launch with evidence. Not a pitch deck full of hope.
We don't hand you a model and wish you luck. Before anything goes live, we run purchase simulation interviews with your actual customers. They react to real packaging, real price points, real options. You see what they'd buy, what they'd skip, and where the ceiling is. Your team walks into launch day with proof, not projections.
We've sat in your chair. More than once.
We built and exited a SaaS company. Ran a 35-person product studio building software for dozens of companies. Coached 400+ B2B SaaS founders on pricing. We're technical, we're direct, and we'll tell you what you need to hear — including the stuff that's uncomfortable.
The result isn't a spreadsheet.
It's pricing your whole team has conviction in.
What our clients say after they launch.
We grew about 40% last year — really due to the pricing change. We haven't seen a lot of churn. The migration tracker was something we could have never done on our own. Our support team really leaned on it.
Eric
CEO, Time Tracking SaaS
Our price increases are going to outpace our net new revenue this year — and net new revenue is at a record. We're growing about 30%. Historically we've never grown faster than 23-25%. Just from raising our floor pricing, it's probably worth half a million. And retention actually went up to 94% — we're usually at 91-92%. Charging more and retaining better is really counterintuitive.
Josh Turley
CEO, RTA Fleet
Bill made us ask the right questions based on our unique understanding of our customers and prospects. This was the opposite of one-size-fits-all. We're confident the new pricing will make a substantial difference to our growth.
Tim Randall
CEO, Zigaflow
Working with Pace unlocked monetization opportunities I believe can transform our business. The team acts as an extension of our in-house growth team — deeply knowledgeable and fully embedded.
Kyle Racki
Co-Founder & CEO, Proposify
Your pricing should be as strong as your product.
Book a call. We'll spend 30 minutes looking at where your pricing stands, where the gaps are, and whether we're the right fit. No slides. No pressure. Just a direct conversation about your pricing.
30 minutes · With Bill, not a sales team · 400+ SaaS companies advised