Start Here
Pricing Strategy Review
Not sure where to start? Start here.
Before committing to a full engagement, get expert eyes on your pricing in a focused 60-minute session. This is where most founders begin.
$1,500 USD
What Happens
Before the call
Bill does the homework. He reviews your pricing page, your positioning, your competitive landscape, and your product. He comes to the call with observations, not questions.
The session
A focused 60-minute strategy call. Bill walks through what he’s seeing: what’s working, what’s costing you, and where the biggest opportunities are. This isn’t a generic audit. It’s a specific diagnosis of your pricing.
After the call
You receive a personalized pricing page teardown — a recorded video walkthrough delivered as a deck, with specific recommendations you can act on immediately. Share it with your team. Revisit it when you’re ready to move.
Who This Is For
Founders who can feel something is off with their pricing but can’t pinpoint exactly what.
Teams that keep putting off the pricing conversation because it feels too big to tackle all at once.
Companies considering a full engagement who want to test the fit before committing.
Anyone who wants a sharp, experienced set of eyes on their pricing before making changes they can’t easily undo.
Ready to get started?
60 minutes. Expert eyes on your pricing. Actionable recommendations you can use immediately.
What You Walk Away With
Clarity on where your pricing stands relative to the value you’re actually delivering.
Specific recommendations. Not vague best practices. Concrete things you can change this week and concrete things that need a deeper engagement.
A recorded teardown you can share with your co-founder, your head of product, your board — whoever needs to see it.
A clear picture of what a path forward looks like — whether that’s working with us or handling it yourself.
Investment
$1,500 USD
No commitment beyond the session. If you move into a deeper engagement, the full $1,500 is credited toward the project. Zero risk.